Aaj Taak News Channel free essay sample

l Aajtak news is the leading news channel and the #1 rated 24-hour Hindi-language news channel in India. Aajtak is the fastest news channel provides information from all over India. Aajtak is the winner of many awards of News filed. Aaj Tak has earned the tag line Nations Best News Channel due to its aggressive journalism and cutting edge reporting. It has a reach of more than 45 million viewers in India. This is the only channel that connects you to the whole world not after the event happens, but on the time of incidents happen, so this is the only channel that lives you and connects you to the whole world. Not only the news, has this also entertained the public by showing varities of show. This is the only channel of India that remains Indians connected not only with the news but also with some other knowledgeable things and with the entertainment world also. We will write a custom essay sample on Aaj Taak News Channel or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Aaj Tak is the world class broad caster of News that provides not only the Indians but also the foreigners its services by warming up the people through its hot and live news. Aaj Tak gives information to public about each and every field i. e. News regarding each and every field. Therefore Aaj Tak is the perfect and Up to date News Channel. Aaj Taks wide array of news programming includes daily news bulletins on Aaj Subaha and 10tak, politics, sports, business, entertainment, international coverage and much more. Aaj Tak delivers the latest news in a viewer friendly language – as and when it happens. Besides the unrivalled bulletin coverage, Aaj Tak has also pioneered feature-based programming within the news genre with leading shows such as Seedhi Baat, Cinema, Khel and Jurm. It reaches to people in remote villages too, where this channel is hugely popular because of the channel`s India centric programmin * BOARD OF DIRECTOR’S Aroon Purie: Chairman and Managing Director, is the Founding Editor and Editor-in-Chief of India Today and Chairman of the India Today Group. He is a graduate from the London School of Economics with a degree in Economics and is a Fellow of the Institute of Chartered Accountants (England Wales). Mr. Purie: Has greatly contributed to journalism in India. He entered the publishing business and founded the India Today Group. Rakesh Kumar Malhotra Is a commerce graduate from Hansraj College, Delhi University. He has about 28 years of experience in Business and Industry. Mr. Malhotra is the Chairman of the Audit Committee and Remuneration Committee. Anil Vig Is the Managing Director of Anika International Private Limited, a company engaged in imports and exports, and of Ebony Fashions Private Limited, one of the largest textile manufacturers in India. He is also a partner in Aristo Chemical Analytical Works. He has completed his Bachelors of Arts in Commerce from the Delhi University and later studied at the Paper School in Finland. Anil Mehra: is proprietor of Anil Mehra Company, Chartered Accountants and is a partner of Mehra, Singh Vishwanath, Chartered Accountants. He completed his Bachelors in Commerce from the Delhi University and obtained professional accreditation as a Fellow Chartered Account from the Institute of Chartered Accountants (England Wales) and the Institute of Chartered Accountants of India. Mr. Mehra has over 30 years of audit experience in statutory audit, internal audit, management audit, and in special investigative audits of private and public companies. He also has experience in advising companies on financial manageme Rajeev Thakore Completed his Bachelor of Arts in Economics from St. Stephens College, New Delhi, MBA from University of Saskatchewan, Canada and Pre Business Program from Kent State University, Kent, Ohio, USA. He has about 20 years of experience in banking and financial services sectors. At present, Mr. Rajeev Thakore is the Managing Director of Jacob Ballas Capital India Pvt. Limited and Jacob Ballas Information Technologies India Pvt. Limited. Ashok Kapur Is a Bachelor of Architecture. Being an Industrialist with vast experience in diversified field, he holds position of Director in many well known Public and Private Limited Companies. Ms. Koel Purie Rinchet: Has Graduated in the field of Acting from Royal Academy of Dramatic Arts (RADA) and Graduated in Politics, Philosophy and Economics (PPE) from University of York. Ms. Rinchet holds 15 years of experience in the field of films and dramatic arts, as an actor, producer, assistant director, host and anchor etc. She is well known in the television and film industry in India. Her achievements and experience during the last 15 years in films, dramatic arts provide a vital insight to the entertainment industry. History and major events The key milestones of our business are as under: TV Today Network Limited (TVTN) was incorporated on December 28, 1999 as a company with a limited liability under the Companies Act, 1956. TVTN received the certificate of commencement of business on February 7, 2000. TVTN is promoted by Living Media India Limited (LMIL), its holding company. LMIL had been conducting News Broadcasting business through one of its divisions, TV Today Division since 1994. TV Today Division has been transferred to TVTN as a going concern by Business Transfer Agreement executed between LMIL and TVTN. Presently, TVTN runs four 24 hours News Current Affairs channels, namely Aaj Tak, Dilli Aaj Tak and Tez in Hindi and Headlines Today in English. CALENDAR YEAR| EVENTS| | | 1988| Launched Newstrack, a 90 minute monthly video cassette covering the news of India and the Asian sub-continent. | | | 1994| Produced Style Today, a weekly half-hour fashion magazine. | | | 1995| Produced a 20-minute Hindi news bulletin, Aaj Tak, aired on the Metro channel of Doordarshan. | | | 1996| Launched Good Morning Today and Sapthahik Aaj Tak. Aired special election programs such as Aap Ki Sarkar. | | 1997| Launched Business Aaj Tak and aired the proceedings of the Union Budget 1997 in Parliament and also aired its analysis. Newstrack transformed into a weekly television programme aired on the Metro channel of Doordarshan. | | | 1998| Newstrack was telecast on Star TV for one year. Launched Subah Aaj Tak, Dilli Aaj Tak, Gaon Aaj Tak, Aaj Ki Naari and Aaj Ka Agenda. Also aired Election Results 1998, Aap Ka Faisla, Economic Survey, Curtain Raiser to the Budget, and Assembly Elections. | | | 1999| TV Today Network Limited Incorporated. | | | 000| Living Media, transferred news broadcasting business to TV Today, in accordance with the terms and conditions of the Business Transfer Agreement. Aaj Tak launched as a 24-hour news channel providing Hindi news. | | | 2001| Aaj Tak declared the Best News Channel by Indian Television Academy Awards in 2001. | | | 2002| Aaj Tak declared the Best News Channel by Indian Television Academy Awards in 2002. | 2003| Launched the English news channel, Headlines Today. Aaj Tak declared the Best News Channel by Indian Television Academy Awards in 2003 and TV News Channel of the Year Award by Indian Telly Awards 2003. | PROGRAM’S SCHEDULE , . . , . :   3:30 . , . . , . . . . , ? - . :   4. 30 . . . -? - . :   5. 30 . , . . . , - . . . : 11 . . - . . ? . :   11. 30 . . , . . , . , , . :   9. 30 . ? , . . . . . . :   8 8. 30 . 10 -? - . , . 10 , ? , . . : 10 . . . ? , ? . , . 10 . , . . . ?. :   10 . - . , . . . :   7 . OUR BUSINESS We are the leading news broadcaster of India, based on number of viewers for the week ended November 15, 2003. We have changed the way news is delivered to Indian audiences and have continuously innovated to retain and increase our viewership. With viewership of approximately 22. 7 million viewers, as per TAM viewership data for week ended November 15, 2003, we have effectively created a unique platform of a large and loyal audience for the advertisers to reach their target group. We believe that our leadership position is on account of our superior understanding of the audience preferences based on our management’s experience in the news business, since the launch of Newstrack, in 1988. The key milestones achieved since 1988 have been elaborated in the section â€Å"Our History† on page 43 of the Prospectus. Our consistent leadership position, we believe, in terms of number of viewers for the period May 2001 to November 15, 2003, is due to our editorial excellence, independent distribution and sales capabilities, customized state-of-the-art technology and a motivated team of well-qualified professionals. We are the first Indian broadcaster to uplink from India, a 24 hour Hindi news channel, Aaj Tak in December 2000, followed by the launch of Headlines Today in March 2003. Aaj Tak delivers news in Hindi, reaching out to the large Hindi user segment constituting approximately 52% of India’s urban population as per NRS 2002. The Indian Television Academy awarded Aaj Tak the â€Å"Best News Channel† for three consecutive years 2001, 2002 and 2003 and the channel was awarded the â€Å"TV News Channel of the Year† during Indian Telly Awards 200 2 and 2003. Aaj Tak is the market leader in the news broadcasting genre with approximately 29% market share in the Hindi news genre as per TAM viewership data for week ending November 15, 2003, and has been the market leader since May 2001, as per TAM VIEWERSHIP DATA. l Our English news channel, Headlines Today, primarily targets young urban viewers, who need sharp and crisp delivery of news. Our market share was approximately 9% amongst English news channels, according to TAM viewership data for the week ending November 15, 2003 We intend to maintain our leadership position by investing in infrastructure, technology and people to cater to the fast growing needs of viewers and advertisers. We will consolidate our market leadership by capitalising on the growth opportunities that we believe exist, in the Indian broadcasting industry such as niche channels, adopting the subscription revenue model, and international distribution of our channels. For the financial year 2003 and the four month period ended July 31, 2003, our operating revenues were approximately Rs. 1084. 9 million and Rs. 367. 9 million, respectively, EBITDA was approximately Rs. 543. 6 million and Rs. 172. 8 million, respectively, and our net profit was approximately Rs. 259. 3 million and Rs. 82. million, respectively. AWARDS AND RECOGNITIONS Our strong position in the Indian news broadcasting market has won us various awards and recognitions, including: l Aaj Tak received the â€Å"Best News Channel Award† from Indian Television Academy Awards in 2001, 2002 and 2003; l Aaj Tak was awarded the â€Å"TV News Channel of the Year† during Indian Telly Awards 2002 and 2003; l Only media brand to be included in the Brand Derby study by Business Standard, 2002; l Aaj Tak was rated as â€Å"India’s #1 News Channel in terms of brand recall, credibility and lead time† in June 2003 by Exchange4media. om NFO MBL television News Watch; and l Aaj Tak has been rated as one of the most successful brand launches during the past seven years, in the Brand Derby in the study conducted by Business Standard, September 2003. BUSINESS STRATEGY We believe that we are well positioned to expand in the fast growing news broadcasting industry which is well positioned to achieve further growth as a result of increasing penetration, viewer preference to continuously stay informed and the growing number of advertisers in the news broadcasting genre. Our strategic objective is to further consolidate our leadership position in the news Increase viewership by upgrading our studios and bureaus, investing in state-of-the-art technology and software, creatively innovate to differentiate ourselves from competition to increase viewer loyalty, launching niche channels and distributing our news channels to Indians abroad; Capture an increasing share of advertising revenue potential by introducing innovations and incentives in our annual rate card, focus on offering sponsorships of our programs, offering differentiated programming mix at the weekends and expanding time bands and increasing inventory utilization; l Significantly increase the inventory utilization on Headlines Today; l Charge subscription revenue, when appropriate; and l Managing growth while optimizing cost

Business Report of Apple and Samsung companies

Business Report of Apple and Samsung companies Executive Summary There are notable impacts of globalization on the performance of companies. Evidently, there is need for adoption of more strategic measures. These are applicable within all business operations. Marketing, organizational leadership and collaborations are important.Advertising We will write a custom report sample on Business Report of Apple and Samsung companies specifically for you for only $16.05 $11/page Learn More These factors are eminent within this report. Apple and Samsung companies face these challenges. The companies are associated with the contemporary Samsung galaxy s3 and iPhone 4s.The companies have remarkable performance and development history (Murray-Webster Williams, 2010). They also have wide range of trade networks and product portfolio. They produce electronic gadgets that have diverse functional capacities. The report analyses the macro and micro-environmental forces that influence performance of these companies. There are vital lessons drawn from the analysis of these two companies. Introduction This paper analyzes the Apple and Samsung companies. They are renowned global electronic producing corporations. In particular, Samsung Corporation manufactures TVs and mobile phones. Presently, it produces the modern Samsung galaxy s3. On the other hand, Apple Company produces the iPhone 4s. These corporations are notable global competitors. Their products are highly popular and acceptable within various global destinations. Indicatively, the two companies depict a high level of innovative technology (Palmer, 2004). This is notable from the period of their inception. The report examines various business factors influencing competition and success in these two companies. Various strategic tools of analysis are applicable in the process. These include the PESTEL and SWOT methodologies. Consequently, there is an analysis of the market strategies pertinent to each of these companies. The report also provide s important recommendations. Industry Background Electronic industry has shown tremendous growth. This is due to the increased global demand for electronic products. Particularly, this applies for the smart phones and contemporary personal computers. Evidently, the increased demand for electronic items is surpassing supply. That is, there is low supply due to the diminishing supply of raw materials.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These materials are crucial in the production of electronic items. This causes acute imbalances in supply of electronic gadgets and demand (Hitt, Ireland Hoskisson, 2011). As noted by researchers, electronic equipments play a fundamental role in transforming individuals’ lifestyle. This is because the items facilitate communication and execution of complex tasks. These require technological support. These items also enhance the d evelopment of social engagement between individuals. There is need to initiate effective communication and social engagement programmes. Programmes should be set with an aim of facilitating social integration and monetary growth. The basic aim is to enhance individuals’ welfare. Indeed, there is untapped potential in the electronic industry. This is evident from the present imbalance between supply of effective electronic gadgets and demand. Aspiring investors must consider this gap. Currently, the renowned companies that operate in this field undergo a lot of strain (Murray-Webster Williams, 2010). These include the Samsung and Apple electronic corporations. They strive to serve the global populace with requisite electronic items of great functional capacity and quality. They have adopted conventional and viable marketing techniques. These initiatives aim at ensuring that the locals acquire the essential electronic items. Such items include the Samsung galaxy s3 and iPhone 4s. These products have transformed basic global technological applications. This paper analyses the Apple and Samsung corporations. These are globally admired electronic manufacturing companies. Company Background Apple Company became operational in 1976. During this time, the core mission was to become the global â€Å"super† consumer product and be the leading distributor of electronic items. The company has immensely grown over the years since its inception in the US. Currently, it has several subsidiaries and business units. These are set to aid its product distribution to satisfy consumer needs (Apple, 2012). The company manufactures and supplies consumer electronic designs. These include computer software’s as well as the personal computers. The products are critical in improving communication and management in institutions.Advertising We will write a custom report sample on Business Report of Apple and Samsung companies specifically for you for only $ 16.05 $11/page Learn More The company’s production processes follow strict guidelines. There is an evident application of conventional techniques. These facilitate the quality aspect of the products. It is imperative to note that the company has risen from a small in-house business outsourcing institution to a renowned supplier of electronic items. This was achievable through its noble and development oriented strategies. The strategies have been instrumental in its growth through several ways. For instance, they provide the relevant operating framework with performance ideals (Apple, 2012). The company enjoys a wide market share and plans to expand further to new market segments. Samsung is a high-rank global business organization that produces electronic items. It produces Samsung galaxy s3 that conform to consumer specifications. In addition, this product contributes immensely to people’s advancement. This occurs both socially and economically. The c ompany has had a record of good performance over the years. Particularly, it became the largest IT producer globally in 2009. This has facilitated its strong customer base. It has several assembly plants and sales subsidiaries that are in more than 61 countries. These provide it with a competitive advantage. The company’s growth is due to continuous implementation of transformational development plans (Samsung, 2012). Other products of Samsung are the laptops, electronic enhancers and phones. Product Overview Apple Corporation has a wide product range. These undergo processing and distribution for usage by consumers. The institution’s products are of great quality. They are suitable for use by various personalities. The products such as computer software, the iPhone 4s, as well as personal computers are presently common in the market. This explains their relevance in enhancing individuals’ communication and commercial dealings. Currently, the company has launche d new products. These are more popular and acceptable in the market (Apple, 2012). The iPhone 4s products increase the company’s merchandise portfolio. The electronics are suitable for use by individuals of diverse age groups. The products offer the company a promising business environment.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Samsung enjoys a wider market share due to its quality products. The products are relevant and appealing to consumers. Samsung enjoys a considerable level of customer loyalty within most global destinations. The company has market dominance where it supplies TVs, computers and the most recent Samsung galaxy s3. Apart from its native products, the company has rolled out new LCD systems. These also include efficient smart phones. This is due to high customer demand for high value electronic products (Samsung, 2012). Strategic Marketing Strategic marketing is a systematic product awareness creation. In this process, corporations adopt different strategies for its competitors. The objective is to enable an optimal exploitation of strengths and market opportunities (Palmer, 2004). The process assists in the identification of viable competitive undertakings. Samsung and Apple companies should integrate their strategic marketing systems to advance their performance. The strategy would boos t customer awareness and effective distribution of products. Macro-Environmental Forces Macro-environmental forces are external factors that influence organizational performance. The forces influence decision-making. They are not controllable by the institutions. These forces include political, economic, social, technological, ecological and legal (PESTEL) factors (Palmer, 2004). Principally, political activities influence the stability and formulation of trade policies. Political instability destroys business operations and cause redundancies. Economic issues revolve around monetary complications. Finance is essential in driving business operations and leveraging price tags. Poor economic standards may hinder potential business growth. Social, technological, ecological and legal factors are also significant. The continuous technological changes affect institutional growth. These companies must develop evaluation techniques for the environmental factors. Micro-Environmental Forces M icro environmental forces are institutional or internal factors. They have direct influences on the institutions. Poor planning, resource misallocation, communication and marketing strategies can affect internal operations. Other forces include inferior market segmentation and technological support. These factors may delimit institutional growth (Hitt, Ireland Hoskisson, 2011). It is the responsibility of administrators in the diverse institutional setting to formulate viable operating policies. SWOT Analysis SWOT analysis is an assessment technique that is applicable in institutions. It facilitates the identification of the operating strengths and the evident gaps that may hinder exemplary performance. The main aim of executing SWOT analysis is to strengthen the institutional strengths. It also aims to design amicable solutions to the evident gaps within operations. The two companies have major strengths that have steered them to greater heights (Palmer, 2004). Apple Corporation h as strong product brands and qualified personnel. Apart from these, it has effective distribution channels, good infrastructural set up and expansive market share. Its weaknesses and threats include possibility of new entrance, limited network and diminishing raw materials. Samsung’s operating strengths include strong brand name, diversified revenue base, and ability to customize products to the locals (Techunicorn, 2012). Additionally, other strengths include research; focus on emerging economies and booming of the use of smart phones. These opportunities and strengths present the company with lucrative prospect. Its weaknesses and threats include compliance issues, macro-economic factors and the allegations of unethical business. The analysis enables an institution to understand its current position and design viable strategies for improvement and sustainability. Market Segmentation Market segmentation is the process of dividing the market into various categories. This enab les marketers to understand the specific needs of individuals in the diverse categories. Marketers are under obligation to identify the needs of various individuals. Parameters that drive market segmentation include age group, income levels, fashion and product identity (Hitt, Ireland Hoskisson, 2011). The parameters are critical since the needs of individuals in terms of product specification vary. Products used by the youth or children may not be appealing to the elderly. Market segmentation variables include geographical, gender, social and economic. The variables also influence institutional marketing activities. These companies have well defined market segments. The companies produce products that conform to the specific needs of the customers in various segments. Both companies segment their customers by age, economic capacity, geography, fashion and gender. Target Markets These are potential individuals with specific product needs. These needs may undergo gradual satisfactio n. They are individuals with high purchasing propensity. Therefore, corporations must recognize their requirements. Marketers must identify and target lucrative segments with potential buyers. Such initiatives ensure that the institution make supplies to target areas. These areas lead to high levels of sales revenues (Techunicorn, 2012). Ideally, attaining a breakeven operating capacity requires proper market identification and distribution of items. Samsung and Apple Corporations in their pursuit for exemplary performance should develop strong market identification guidelines. Targeting Strategy Targeting strategy is the process of identifying viable markets and potential customers. The basic aim is for the company to vend its products successfully. The strategy involves segmentation of the marketplace (Hitt, Ireland Hoskisson, 2011). This transpires through the identification of suitable sections of the market where supplies can take place. It also enables the identification of t he merchandise that is dispersible in each section of market appropriately. Positioning Strategy Position strategy appertains to how the company seeks to roll out its product portfolios. The strategy enables institutions to acquire full identity and attract consumer loyalty. Market positioning is a competitive strategy that institutions use to acquire an advantage over its rivals. This is evident since it enhances products’ dominance in certain markets (Hitt, Ireland Hoskisson, 2011). This is relative to other competitive items. Various factors influence the positioning strategies of institutions. The factors include the level of product demand, financial status of the locals in the area, prospective opportunities and the need to gain dominance. The strategy is relevant in the present competitive environment. The companies should adopt its ideals to steer their growth. Recommendations Marketing is an integral element. Institutions with growth prospects should develop strong marketing policies and formulate viable product distribution networks. Apple and Samsung corporations should perform detailed evaluation of micro and macro environmental forces. They should also develop strong strategic marketing guidelines and support systems. Strategic marketing involves adoption of unique marketing plans. The companies should evaluate and perform proper market segmentation. References Apple. (2012). Introducing Apple. Retrieved from https://www.apple.com/macbook-pro/ Hitt, M. A., Ireland, R. D. Hoskisson, R. E. (2011). Strategic management: Competitiveness globalization. Mason, OH: South-Western Cengage Learning. Murray-Webster, R. Williams, G. (2010). Management of risk: Guidance for practitioners. Norwich, England: The Stationery Office. Palmer, A. (2004). Introduction to Marketing: Theory and Practice.USA, Oxford University Press. Samsung. (2012). About samsung. Retrieved from https://www.samsung.com/pk/#latest-home Techunicorn (2012). Samsung Galaxy S3 exp ected to prove more popular than predecessor. Web.